home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
pc
/
mcluhan.dxr
/
09194_Field_TCGG T959.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
569b
|
16 lines
consumer’s paradise of applied knowledge.
The celebrated earthy tactility of Rabelais is a massive
backwash of receding manuscript culture.
Typography as the first mechanization of a handicraft is itself
the perfect instance not of a new knowledge, but of
applied knowledge.
Every technology contrived and “outered” by man has the
power to numb human awareness during the period of its
first interiorization.
With Gutenberg Europe enters the technological phase of
progress, when change itself becomes the archetypal
norm of social life.